Award/social proof
Many buyers cite Olive Young Awards recognition, influencer or Korean YouTuber recommendations, and word-of-mouth from friends/family as the reason for first purchase.
Repeat/loyal customers
A very large share of reviews are 2nd, 3rd, or even 5th+ repurchases, with some users saying they have used it for years and 'won't buy any other cleanser.'
Reputation for gentle, sensitive-skin-safe formula
Reviewers frequently bought it specifically because they have sensitive, acne-prone, or dry skin and wanted a cleanser that wouldn't strip or irritate.
Bundle/value set
The double-pack plus cleansing oil and milk balm samples was repeatedly called 'great value' and a good way to try the brand's full cleansing line at a discount.
Price/sale timing
Several buyers mention purchasing specifically during Olive Young sales or promotions because the full price is considered a bit high.