Gentle yet effective cleansing
Consumers purchased the product specifically for its ability to remove makeup without causing irritation or breakouts, with multiple mentions of it being suitable for sensitive skin while still delivering deep cleansing performance.
Price and value perception
Buyers highlighted the attractive pricing and good value for money, with several noting they repurchased after finding sales or discounts, comparing it favorably to more expensive competitors.
Brand reputation and ingredient focus
IUNIK's reputation in the centella/cica space and the green cleansing oil category drove initial purchases, with some consumers specifically seeking products marketed with calming botanical ingredients.
Repurchase and loyalty
Multiple reviews mention repeat purchases and adding it to established skincare routines, indicating strong satisfaction and customer retention from prior positive experiences.