Olive Young

What is Olive Young?

Korea's dominant health-and-beauty retail chain, operated by CJ, and the country's principal launchpad for new beauty brands. For an overseas buyer its ranking data is the closest thing to a public read on what is genuinely selling in Korea — a brand's Olive Young performance is a far better signal than its social-media presence.

At a glance

Category

Marketing & claims

Also known as

올리브영

Korean term

올리브영

Last reviewed

July 23, 2026

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