Marketing & claims

Slugging

What is Slugging?

Sealing the final skincare step under a heavy occlusive overnight. A consumer-led trend that turned petrolatum-based balms into a category, and a useful way to position an inexpensive occlusive product at a premium price without reformulating anything.

At a glance

Category
Marketing & claims
Also known as
슬러깅
Korean term
슬러깅
Last reviewed
July 23, 2026

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