Convenient travel and on-the-go application
Multiple consumers purchased this product specifically for portability, travel, and lazy mornings when quick sun protection is needed without elaborate application routines.
Non-greasy, lightweight formula appeal
Buyers were attracted by marketing or word-of-mouth about the watery, non-sticky texture that stands apart from typical matte or heavy sunscreen sticks on the market.
Cooling sensation marketing
The cooling effect was a significant purchase driver, especially for summer-focused buyers seeking refreshing sun protection and consumers interested in soothing red or irritated skin.
Brand loyalty and repeat purchase
Several reviewers noted they had purchased the product before (including the yellow variant) or discovered it during travel in South Korea and chose to repurchase internationally.
Price and sales promotions
Multiple consumers mentioned purchasing during sales periods at prices around 1,462 JPY, with some expressing plans for bulk purchases at discounted rates.