Scent reputation
Many buyers say they purchased specifically because of the raspberry/fruity scent reputation, with several calling it an 'insta-buy' once they smelled it or heard about it.
Oily scalp control
A large share of purchases are driven by a search for solutions to oily, smelly, or buildup-prone scalps, with reviewers citing this as their main motivation.
Repeat purchase / loyalty
Numerous reviewers mention this being their 2nd, 3rd, 4th, or even 5th bottle, indicating strong repurchase intent once tried.
Promotions (1+1 BOGO)
Several buyers explicitly say they bought it because of a buy-one-get-one-free deal, often pairing it with the mint variant.
Price/value
Multiple reviews describe it as affordable or 'cheap for what it does,' making it an easy add-on purchase.