Social media / influencer buzz
Multiple reviewers cite seeing the mask trend on Twitter/X, TikTok, or being recommended by beauty influencers ('EuniUnni', 'Seoulistique') as the reason for trying it.
Brand loyalty / repurchase
Many buyers already use other Abib products (toner pads, pH sheet masks) and bought the collagen gel mask because they trust the brand's quality.
Sale/discount pricing
A large share of purchases were made specifically during promotions, with several reviewers stating they only buy when discounted due to the otherwise high per-sheet price.
Gift purchase
Some reviewers bought the mask as a gift for friends based on its premium appearance and packaging, without having tried it themselves first.
Curiosity about gel/jelly format
Several first-time buyers were drawn by curiosity about the novel gel-type mask format compared to standard sheet masks they were used to.