Brand reputation and loyalty
Multiple reviewers explicitly state they purchase Belif products "with confidence" and were motivated by the brand's existing reputation, having tried samples or other Aqua Balm line products previously.
Seasonal/summer necessity
Many consumers bought this specifically for hot weather use, citing the need for cooling and soothing properties during summer months or heat-induced skin stress.
Set value and bundle incentives
The 300ml set offering with included cotton pads and promotional pricing was a key purchase driver, with reviewers noting they got "good deals" and appreciated the generous quantity.
Gift-giving and family use
Several reviews mention purchasing as gifts for mothers or family members, and the large size enabled household sharing.
Product line completion
Some buyers purchased this toner specifically to complement other Aqua Balm line products (cream, modeling mask) for a complete skincare routine.