Brand reputation and influencer marketing
Multiple reviews mention purchasing after recommendations or because the product is 'famous,' suggesting strong influencer and K-beauty community endorsement drives trial.
K-style aesthetic and visual appeal
Consumers specifically sought K-style lashes for their trendy, natural look; packaging design and bundled glue (included in set) are cited as attractive purchase incentives.
Sale pricing and promotions
At least one review explicitly states the purchase was motivated by a 'good sale,' indicating price sensitivity and discount responsiveness among buyers.