Attractive Pricing & Sales
Multiple reviewers specifically mention purchasing during sales or promotional periods, citing the good value proposition as a key motivation for trying the product.
Brand & Ingredient Reputation
Consumers were drawn to the rice water formulation, with some stating prior positive experiences with other rice-based skincare products and deliberate repurchasing based on this ingredient trust.
Repurchase Loyalty
Several reviewers explicitly mention buying this product for the third time or planning repeat purchases, indicating strong product satisfaction and confidence.
Gift-Giving Appeal
At least two reviews mention buying specifically as gifts, suggesting the packaging and brand perception support gifting occasions.
Discovery Through Browsing
One reviewer noted finding the product unexpectedly while searching for face masks and deciding to try it, reflecting organic product discovery on marketplaces.