— · Mask
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4.8
100 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand Trust & Reputation
Multiple reviewers specifically chose INNISFREE over competing brands due to the brand's established reputation for quality, with several noting they selected it after comparing vitamin C pads from other companies.
Influencer & Social Media Influence
At least one reviewer explicitly mentioned being influenced by TikTok recommendations and was satisfied with the purchase, indicating strong social platform marketing resonance.
Repurchase Loyalty
Numerous reviews indicate repeat purchases ("second jar," "third bottle," "N years"), with some describing it as a product they consistently return to after trying alternatives.
Value & Bonus Content
The +10P bonus pack is mentioned positively in multiple reviews as offering extra value, particularly for travel purposes, and several reviewers appreciated discounted pricing.
Product Efficacy & Results
Consumers purchased specifically seeking brightening and tone-up effects, with some mentioning prior positive experiences with product samples that motivated full-size purchase.
How they use it
Morning Makeup Routine Step
The most frequent usage pattern is applying the pad before makeup application, often while drying hair, to achieve instant brightness and create a smooth base for cosmetics.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Dual Cleansing & Toning Function
Reviewers use single pads to wipe the entire face as a gentle cleansing step, replacing or complementing traditional toners, often described as a morning wash replacement.
Sheet Mask Application
Multiple reviewers note using the pads as sheet masks by placing them on the face for extended periods (including overnight use), leveraging the high serum saturation for intensive hydration.
Layering with Serums
Several users specifically apply vitamin C pads before using the matching INNISFREE brightening serum, indicating it is formulated as part of a product system.
Evening & Post-Cleanse Use
Some reviewers use the pads as post-cleanse calming/hydrating treatment, particularly in evening routines, and mention soothing/cooling effects appreciated after cleansing.
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