Vitamin C Alternative
Consumers sought this serum as a gentler substitute for vitamin C products due to idebenone's reputation for similar benefits without irritation risk. Several reviewers specifically mentioned wanting to avoid typical vitamin C irritation.
Preventative Anti-Aging
Buyers purchased it to delay wrinkle appearance and support skin elasticity, viewing it as a long-term preventative investment rather than a corrective treatment.
Affordable Pricing & Sales
Multiple reviews cite buying on sale or appreciating the product's value for money as a primary purchase driver, indicating price sensitivity among the consumer base.
Friend Recommendation
At least one reviewer purchased after personal recommendation from a friend, suggesting word-of-mouth influence in purchasing decisions.
Brand Exploration
Some consumers bought it to try the Mary & May product line after positive experiences with the brand elsewhere.