Social media hype (TikTok/Instagram/YouTube)
Many reviewers explicitly say they bought it after seeing it go viral online or being 'curious about the hype,' especially around its unusual exfoliating texture.
K-pop idol/ambassador endorsement
Multiple reviewers cite ENHYPEN's association with Mixsoon as a reason for purchase, sometimes buying primarily 'to support the boys' and being pleasantly surprised the product itself performed well.
Free bundled Centella Asiatica essence
The included mini Centella essence is repeatedly named as a purchase incentive and a perceived value-add, especially during sales/coupons.
Reputation as a snail mucin alternative
Several buyers switched from snail mucin products after seeing no results, purchasing this as a comparable or superior hydrating dupe.
Repeat/repurchase loyalty
A large number of reviews are 2nd-6th repurchases, with several long-time users calling it a 'holy grail' or lifetime skincare staple.