— · Hair care
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4.7
82 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Oil Control & Scalp Cleansing
The primary purchase driver is the product's strong reputation for controlling sebum and removing scalp oil. Multiple reviews cite this as a solution after other shampoos failed to address persistent greasy scalp issues.
Exfoliating Scrub Feature
Consumers appreciate the integrated sea salt exfoliant that removes dead skin cells and scalp buildup without requiring a separate scalp scrub product, saving time in the routine.
Seasonal/Summer Use
Many buyers purchase specifically for warm weather months when oily scalp issues intensify, with reviewers noting the cooling/refreshing sensation as ideal for summer.
Value & Promotions
The large 500g set size and frequent promotional discounts (end-of-year sales, mega sales) make it an attractive purchase, with several reviews mentioning buying during sales periods.
Brand Reputation & Ingredients
Some consumers cite trust in the Growus brand and interest in sea salt therapy ingredients as purchase motivation, with a few noting familiarity from complementary scalp care products.
How they use it
2-3 Times Per Week Routine
While some use it daily, multiple reviews indicate 2-3 times weekly application works best, typically as a weekly scalp reset treatment rather than everyday shampoo.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Paired with Conditioner/Treatment
Reviewers consistently note the shampoo must be paired with conditioner or hair treatment to prevent hair stiffness and dryness, particularly on hair lengths.
Massage & Scrub Application
Users leverage the scrub function by massaging the scalp during application to enhance exfoliation effect and oil removal from the scalp area.
Generous Dosing Required
Multiple reviews note the product is thick and requires pumping 4-5 times or using extra amounts to generate adequate lather, suggesting users need more per wash than standard shampoos.
