Low price / value for money
Many reviewers cite the cheap, budget-friendly price as a key reason for purchase, with several buying in bulk (10-30 masks) or purchasing to reach free shipping thresholds.
Brand trust in SOME BY MI
Repeat buyers frequently mention loving the SOME BY MI brand overall and trusting its formulations, often comparing it favorably to other lines from the same brand like Cica or snail masks.
Glutathione ingredient appeal
Reviewers were curious about glutathione as a brightening ingredient, with some specifically seeking a niacinamide-free brightening option due to sensitivity to that ingredient.
Gifting
Several reviewers purchased the mask as a gift, for example to their mother, indicating it's seen as a safe, crowd-pleasing skincare gift.
Repurchase due to prior satisfaction
A large number of reviews are repeat purchases, with customers stating this is their second or multiple-time buy and it has become a routine staple.