Brand trust in SKIN1004/Centella line
Many buyers cite prior good experiences with SKIN1004's Centella products (ampoules, other toners) as the reason for trying this tone brightening toner, expecting consistent quality.
Deep discounts and sales
A very large share of reviews mention buying because the price was heavily discounted during an Olive Young sale, often citing it as 'too cheap not to try' or stocking up multiple bottles.
Repurchase/loyalty
Numerous reviewers explicitly state this is their 2nd or 3rd bottle, indicating a meaningful repeat-purchase base.
Word-of-mouth and reviews
Some buyers say they purchased after seeing positive recommendations or reviews from others before trying it themselves.
Gifting
A few reviews mention buying a bottle for a friend or daughter, indicating some gifting occasions.