Influencer/celebrity collaboration
Several reviewers explicitly mention buying the product because of the ENHYPEN collaboration or a TikTok influencer recommendation, sometimes without prior research.
Word-of-mouth and repurchase loyalty
Many customers are on their second, third, or fifth+ jar, describing it as their 'holy grail' or all-time favorite moisturizer they keep coming back to.
Ingredient/brand reputation
Some buyers cite watching interviews with the mixsoon CEO or trusting the brand's gentle, effective formulas as a reason for purchase.
Gift purchases
Multiple reviewers bought the cream as a gift for mothers, husbands, or family members with different skin concerns, suggesting broad perceived appeal.
Price/value during promotions
A few reviewers mention buying after a sale or with a coupon, noting it became a good deal despite normally being on the pricier side.