Word-of-mouth & peer recommendation
Multiple reviewers mention learning about the product from friends or social circles before deciding to try or repurchase. This peer credibility was a decisive factor in initial purchase.
Whitening & UV protection reputation
Consumers explicitly cite the product's reputation for skin brightening (美白) and UV defense as primary motivators. The ingredient profile and brand positioning attract those seeking preventative sun and skin health support.
Repurchase & routine integration
Significant portion of reviews indicate this has become a daily habit for established users, who repurchase regularly without hesitation, suggesting high satisfaction among committed customers.
Promotional offers & price incentives
Some buyers mention purchasing after receiving free samples during promotional periods or finding better pricing on specific platforms (e.g., Qoo10 vs. Olive Young), making affordability a secondary driver.