Brand/ingredient reputation
Many buyers cited niacinamide, tranexamic acid, and PDRN as key actives and purchased based on celimax's reputation from other popular products like the retinal cream and Vita Serum Mask Pack.
Targeting dark spots, melasma, and pores
Reviewers specifically sought a product for hyperpigmentation, post-acne marks, melasma, freckles, and enlarged pores, often after trying other brightening products without success.
Word of mouth / influencer recommendation
Several reviewers mentioned buying because a skin influencer or friend recommended it, or because of good online buzz and 'famous product' status.
Repurchase / loyalty
A large number of reviews are 2nd, 3rd, or 4th purchases, with some buyers stating they buy it monthly or have bought multiple tubes for long-term use.
Gifting
Multiple reviewers purchased the cream as a gift for mothers, aunts, sisters, or sons, often citing similar skin concerns in family members.