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4.7
124 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Affordability and Value
Many consumers cite the low price point compared to premium brush brands (e.g., Sephora) as a primary purchase driver, often describing it as 'good for the price' or noting cost savings versus competitor products.
Brand Trust and Influencer Endorsement
Several reviews mention YouTuber/influencer collaboration (specifically mentioning 'Hyojin' collaboration) and general ETUDE House brand loyalty, with consumers trusting the brand's makeup expertise and product selection.
Repurchase Behavior
Numerous reviews indicate customers reordering after positive first use, with phrases like 'I buy it to use again' and 'finally replacing my old one,' demonstrating strong repeat purchase intent.
Beginner-Friendly Reputation
Consumers specifically purchase this brush because it's marketed as suitable for makeup beginners, with its soft bristles and easy-to-use design being key attractions for those new to contouring.
Gift and Collection Purposes
Some purchases are driven by gifting needs or collecting all brush options available ('I'm purchasing' / 'will definitely be buying the others'), indicating appeal as beauty gifts.
How they use it
Nose and Bridge Contouring
The most common application, with extensive mentions of nose shading, nose bridge lifting, and detailed nose contour work due to the brush's shape and size compatibility.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Jawline and Chin Contouring
Frequent use for chin shading, jawline definition, and facial contour application, with reviews noting the brush's suitability for this larger facial area.
Multi-Purpose Powder Application
Beyond contouring, consumers use it for eyeshadow application, blush, setting powder, eyeliner blending, and aegyosal (under-eye) definition, demonstrating versatility across makeup categories.
Daily Makeup Routine Integration
Many reviews indicate 'every time I do my makeup' usage patterns, suggesting this has become a staple brush in regular beauty routines rather than occasional use.
Blending and Gradient Technique
Consumers specifically employ this brush for blending contour products and creating natural gradient effects, with soft bristles enabling seamless color transitions.
