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4.7
22 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Fragrance-First Purchase
Multiple consumers specifically cite the scent as their primary purchase driver, with several mentioning discovering the product through in-store experience or brand loyalty built on previous fragrance satisfaction.
Repeat Purchase & Brand Loyalty
At least 4 reviews explicitly mention repurchasing the product, indicating strong retention. Some buyers also mention trying other anillo products (shampoo, treatment) before purchasing the essence.
Value During Promotional Periods
One buyer specifically notes purchasing during discount periods for good value, suggesting price sensitivity and promotional effectiveness in driving conversions.
Performance Reputation & Influencer Effect
References to 'trying the brand for the first time' and being 'pleasantly surprised' suggest word-of-mouth and social recommendation drive trial purchases among consumers unfamiliar with the brand.
How they use it
Daily Styling & Finishing Oil
Multiple reviews describe using the product as a styling aid applied to wet or damp hair, particularly emphasized for its ability to smooth and add shine without weighing down curls or waves.
Lightweight, Frequent Application
Consumers highlight that 'a little goes a long way' and use it regularly (referenced as daily essential) due to its thin, non-greasy formulation suitable for daily hair care routines.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Post-Wash Treatment
Several reviews indicate application to wet hair post-washing, suggesting use as a conditioning/finishing step in the hair care routine rather than a standalone treatment.
Moderate Dosage Sensitivity
Multiple buyers note that overuse causes stickiness, indicating consumers have learned to apply moderately despite the product being an oil formulation, suggesting a learning curve in application technique.