— · Hair care
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5.0
26 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Dandruff and scalp problem solution
Consumers specifically sought this product to address active scalp issues including dandruff, seborrheic inflammation, and scalp peeling, often after recommendations or personal discovery while traveling.
Trusted brand reputation and word-of-mouth
Multiple reviews mention purchasing after hearing positive rumors or recommendations from others; some customers have been loyal for years, suggesting strong brand equity in Asian markets.
Duo set value and gifting
The 200ml duo format appeals to family purchasers and gift-givers; customers appreciate buying in sets at sales events and perceive better value than single-bottle purchases.
Price-conscious purchasing at promotional events
Several reviews mention buying during Olive Young sales or at discounted prices, indicating price sensitivity despite acknowledging the product as premium-priced at regular retail.
How they use it
Daily routine staple for scalp health maintenance
Multiple long-term users describe using it continuously as their primary shampoo of choice, integrating it into regular hair-washing routines rather than occasional/seasonal use.
Sensitive scalp accommodation
Customers with sensitive scalps report using it consistently as a gentle yet effective cleanser without irritation, suggesting it serves both therapeutic and preventative roles.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
