Brand trust from Dokdo toner line
Many buyers say they already use and love the Round Lab 1025 Dokdo toner/other line items and purchased the tissues expecting the same gentle, dermatologist-style formula.
Repurchase / loyalty
A large share of reviews explicitly mention this being their 2nd, 3rd, or 4th+ repurchase, indicating strong repeat-buy behavior.
Travel and on-the-go convenience
Reviewers frequently buy the product specifically for trips, gym bags, or work, valuing that it replaces liquid cleansers for TSA-friendly, mess-free convenience.
Sensitive skin reputation
Many buyers seek it out after other wipes caused irritation, redness, or stinging, purchasing based on its reputation as non-irritating and fragrance-light.
Price/value on sale
Several reviewers mention it being affordable or a 'good deal,' especially when bought during Olive Young promotions.