— · Toner
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4.9
25 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Recommendation & Social Proof
Consumers cite word-of-mouth from friends, family, and product fame in Korean beauty communities as key drivers. Many note the product's established reputation ('famous item') motivated their trial.
Replacement for Toner
Multiple reviewers specifically purchased this as a toner alternative, appreciating the essence-lotion format as more hydrating and effective than traditional toners in their routines.
Repeat Purchase & Loyalty
A significant portion are repeat buyers (3rd, 4th, 6th+ purchases noted), indicating strong product satisfaction and inclusion in core skincare regimens despite price concerns.
Sensitive Skin Compatibility
Consumers with sensitive skin explicitly cited the gentle, non-irritating formula as a primary purchase reason, valuing the brand's dermatological positioning.
Bundle Value with Cotton Pads
The inclusion of stretch cotton pads in the set is mentioned as a positive value-add, with reviewers noting the pads' quality and spaciousness enhancing the overall purchase appeal.
How they use it
Layering for Enhanced Hydration
Multiple users apply the essence lotion in multiple thin layers to build hydration, particularly at the base/foundation step, achieving a dewy, plump skin effect.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Morning & Night Versatility
Consumers use it both pre-makeup during daytime routines and as a night treatment, with some noting better results at night due to product weight under makeup.
Mist Spray Application
Several creative users transfer the product to empty Daiso mist bottles for convenient, refreshing application throughout the day, treating it like a hydrating spray.
Post-Cleanse Step
Standard application is immediately after face washing with ample moisture to lock in hydration, functioning as a first treatment step before serums or creams.
Seasonal Adjustment
During humid weather, some reduce pre-makeup application to prevent slickness; others reserve it primarily for evening routines during seasons with higher humidity or heat.
