Brand reputation and word-of-mouth
Multiple reviewers explicitly mention buying MONCLOS because it is 'so famous' or well-known, and several note they tried other MONCLOS products first before purchasing this shampoo due to prior positive experience.
Oily scalp management
Numerous consumers purchased this specifically to address scalp oil and greasiness issues, citing it as 'the standard for people with oily skin' and those with excessive scalp oil.
Repurchase and stockpiling
Several high-satisfaction customers bought larger sizes or multiple units to maintain supply, indicating strong loyalty and confidence in the product after initial trial.
Cooling and refreshing sensation
The product's cooling effect (often described as 'cool' or 'refreshing') was a deliberate purchase driver for consumers seeking temperature-relief benefits, particularly for post-exercise or summer use.
Scent appeal
The distinctive, pleasant fragrance—often compared favorably to traditional cooling shampoos and described as 'nice,' 'fresh,' and 'good'—motivated multiple purchase decisions.