— · Serum
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4.6
290 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Pore concerns
The single most common purchase driver is a desire to reduce enlarged or sagging pores, often tied to oily or combination skin and worsening in summer heat.
Influencer/YouTuber recommendation
Multiple reviewers cite specific creators (e.g., 'Director Pi', 'JUNJUN') or general SNS buzz as the reason they decided to try the product.
Brand trust and repurchase
Many buyers already used beplain's cleansing foam/oil and bought the serum expecting similar mild, clean-ingredient quality; a large share are on their 2nd-4th bottle.
1+1 promotional value
The 1+1 special set pricing is repeatedly cited as the deciding factor, with reviewers calling it 'good value' or 'cost-effective' for two 30mL bottles.
Sensitive/low-irritation reputation
Reviewers with sensitive or acne-prone skin purchased it because it was marketed and reviewed as fragrance-free and non-irritating.
How they use it
Daily AM/PM use
Most reviewers apply it once or twice daily, often as an early step in their routine, layered under moisturizer or makeup.
Targeted spot application
Skin concerns raised — and how the product addressed them
✓Many long-term users report gradually smaller-looking, tighter pores and less makeup fallout, though a notable minority saw no visible change.
✓Reviewers with oily or combination skin report reduced midday shine and oil around the nose after regular use.
✓The fragrance-free, gentle gel formula is widely reported as non-irritating and safe for daily use even on reactive or acne-prone skin.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Many apply it specifically to the nose, cheeks, and T-zone where pores are most visible, rather than the whole face.
Seasonal (summer) focus
A large portion of users buy and use it specifically in summer for its cooling effect and oil-control benefit, with some pausing use in winter or on dry skin.
Layered with actives
Reviewers commonly pair it with retinol, vitamin C, azelaic acid serums, or after pore/blackhead extraction steps, reporting no added irritation.
Post-cleansing/shower ritual
Several use it right after showering or cleansing to cool flushed, heated skin before continuing their routine.
✓Most find it adequately hydrating and lightweight, though a few dry-skin users feel it lacks sufficient moisture on its own.
✓The cooling sensation is credited with quickly reducing facial heat and visible redness, particularly after sun exposure or showering.
Concerns and outcomes summarized from reviews; percentages are approximate.
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