— · Hair care
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4.7
16 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Oily Scalp Treatment Need
Majority of buyers specifically sought a shampoo formulated for oily scalp management, attracted by the product's targeted positioning and cost-effectiveness compared to alternatives.
Brand Familiarity & Line Extension
Some customers were existing NINEMILA users (brown variant mentioned) who purchased this new applemint version due to trust in the brand and curiosity about the new formulation.
Advertisement & Social Awareness
At least one reviewer mentioned seeing advertising that prompted purchase, suggesting influencer or platform-driven awareness is driving trial.
Price & Value Perception
Multiple reviews cited reasonable pricing for the 500ml volume as a purchasing factor, indicating price sensitivity and good perceived value proposition.
Hair Loss Concerns
Some buyers approached this product as a hair loss prevention shampoo, though product positioning emphasizes oily scalp rather than hair loss specifically.
How they use it
Daily Cleansing Routine
Multiple reviewers report using the shampoo daily as part of their regular hair care routine, with some noting they wash hair in the morning due to rapid oil accumulation.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Double-Wash Method
Consumers report using a two-shampooing approach—first wash with minimal foam, second wash with abundant lather—suggesting the protein-based formula requires dual application.
Standalone Product Use
Reviewers indicate using it as a primary shampoo without extensive layering or combination with other specialized treatments, suggesting it functions as a complete solution for many users.
