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4.4
97 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and blogger recommendations
Multiple reviews mention purchasing after seeing recommendations from Korean YouTubers and beauty bloggers, indicating strong influencer-driven demand in the market.
Brand loyalty and product line expansion
Consumers who enjoyed ABOUT_TONE's liquid foundation sought the cushion version as a complementary product or easier-to-apply alternative.
Special set offering with spatula accessory
The exclusive set bundled with a portable spatula was a significant purchase driver, with many reviewers specifically mentioning this as a key reason for buying.
Seasonal suitability for summer
Several purchasers specifically bought the product for summer use, attracted by its matte finish and oil-control properties for warmer months.
Repurchase intention and tried-and-true formula
Existing users repurchased after positive experiences, indicating strong product satisfaction and repeat customer value.
How they use it
Daily makeup base for work and all-day wear
Consumers use this as a complete foundation base, with some reporting 10+ hours of wear time when paired with powder or setting spray.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering with base products and setting products
Users apply it over primer or base preparation, and many pair it with ABOUT_TONE powder or setting spray to extend durability.
Targeted application for T-zone and oily areas
Reviews indicate strategic application in high-oil areas (nose, forehead) with adjustments based on skin type, especially for combination skin users.
Summer-specific rotation
Multiple reviews indicate this product is used seasonally during summer months when matte finishes and oil control are prioritized.
Thin to light layering technique
Users report applying thin layers to avoid a heavy or cakey appearance, suggesting the product requires technique-conscious application.
