First-time purchase & set appeal
Multiple reviewers noted buying the product specifically because it came as a bundle set with cream, making it appealing for trial purchases and gifting. The packaging design was mentioned as motivating the initial buy decision.
Repurchase & brand loyalty
Several consumers indicated they had used Mamonde products before or returned to rebuy after finishing the ampoule, citing overall brand trustworthiness and ingredient reputation.
Influencer & peer recommendations
At least one reviewer explicitly mentioned buying after a friend's recommendation, and multiple reviews reference 'great reviews' online that encouraged purchase.
Skincare concern targeting
Consumers with combination skin, sensitivity, acne-prone skin, and concerns about skin marks/scars were drawn to the calming and hydrating promise of the product.