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4.7
100 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Social Recommendation
Multiple reviews cite discovery through Korean cosmetics influencers on social media platforms (X, Instagram, TikTok) and in-store trial experiences that prompted immediate purchases.
Repurchase & Brand Loyalty
Numerous reviewers explicitly state this is a repurchase item, with several mentioning buying multiple shades or 2–5 units at a time, indicating strong product satisfaction.
Promotional Pricing (BOGO Deals)
Many reviews highlight purchasing during 1+1 (buy-one-get-one) sales, particularly on OliveYoung, where the value proposition drives incremental volume.
Unique Color Range
Consumers cite purchasing for specific shades (Nocturn, Portrait, Kitten Heel, Love Bite) that are perceived as hard-to-find or unique multichromic colors unavailable elsewhere.
Tear Trough & Inner Eye Focus
A significant portion of purchases are driven by specific usage intent for creating tear trough definition or adding shimmer to inner eye areas, a popular Korean beauty trend.
How they use it
Daily Inner Eye & Tear Trough Application
The most common usage is applying a small amount to the inner corner or under-eye area as a shimmer accent or to create the popular 'aegyo-sal' (tear trough) effect.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Under-Eye Liner Alternative
Multiple reviews describe using it as a thin-line eyeliner on the lower lash line or waterline for added dimension and sparkle throughout the day.
Layering & Base Enhancement
Some users apply it over eyeshadow primer or use it as a finishing touch over other shadows, though reviews note it does not blend well if layered excessively.
All-Day Wear Without Retouching
Reviewers consistently report 8+ hour wear time and state they do not need to reapply or touch up during normal wear or even after rubbing the eye area.
Seasonal & Occasion Flexibility
Described as suitable for everyday neutral looks as well as evening and special occasions (meetings, nights out), with certain shades noted as workable in professional contexts.