Brand loyalty from other d'Alba products
Many buyers say they already love d'Alba's mist or cream and bought the mask because it shares the same scent and formula reputation.
Sale and coupon-driven purchases
A large share of reviewers explicitly mention buying only during Olive Young sales or with coupons because the regular price is considered high.
Gifting occasions
Several reviewers bought the masks as gifts for friends, coworkers, or family, citing the luxurious packaging and reputation as a premium mask.
Celebrity/influencer recommendation
A few reviews cite K-pop idols (e.g., Taeyeon, Haechan) or YouTube beauty reviewers as the reason they tried the product.
Repurchase after trial or sample
Many customers received the mask as a free sample with another d'Alba purchase, liked it, and then bought it in full size or in bulk.