Reputation for acne-prone/sensitive skin
Many buyers specifically sought it out after reading reviews calling it a 'holy grail' for acne-prone or sensitive, redness-prone skin.
Repurchase/loyalty
A large number of reviewers mention buying their 2nd, 3rd, 5th, or even 7th jar, indicating strong repeat-purchase behavior.
Gifted or recommended by family/friends
Several reviews describe receiving it as a gift from a sibling, partner, or friend, or buying it for family members (parents, children, husband) after recommendation.
Influencer/social media exposure
Some Japanese reviewers cite YouTube or celebrity endorsement (e.g., a idol group member) as the reason for trying the product.
Value/promotional bundles
Buyers frequently mention purchasing during 1+1 deals, gift-with-purchase sets, or bundled sunscreen/mask packs, citing good value for the price.