— · Serum
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4.9
28 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer/Content Creator Recommendations
Multiple reviewers mentioned purchasing after watching YouTube videos and TikTok content (e.g., YouTuber ingredient recommendations, Goma An's video), indicating strong influence from social media creators on buying decisions.
Repurchase Loyalty
Several consumers explicitly stated this is a product they continuously rebuy, suggesting high satisfaction and incorporation into regular skincare routines, with one noting they 'dropped it all and bought it again.'
Ingredient Reputation & Calming Benefits
Consumers were drawn by the product's gentle ingredient profile, particularly cica/soothing components, seeking solutions for sensitive skin irritation and barrier damage from active treatments.
Specific Skin Concern Targeting
Buyers purchased specifically for acne-prone skin, post-irritation recovery, and dryness management, with reviews mentioning searches for 'calming' and 'barrier' solutions when skin was inflamed or compromised.
How they use it
Post-Active/Treatment Recovery
Reviewers commonly apply this ampoule after using active ingredients or treatments that irritate skin, using it as a soothing and barrier-repair step to recover from irritation.
Evening Skincare Routine
Multiple users mentioned using this product in the evening routine specifically, with one noting it doesn't interfere with morning makeup application.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering & Pre-Makeup Application
Users layer this ampoule as part of multi-step routines and apply it before makeup, with reviewers noting it provides hydration without excessive stickiness under cosmetics.
Daily Use for Sensitive Skin
Consumers integrate this into daily skincare regimens, particularly those with reactive or sensitized skin, applying it regularly to maintain barrier function and prevent irritation.
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