— · Essence
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4.7
17 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient reputation and category interest
Consumers are attracted to Huxley brand and the priming essence category, with many specifically seeking products that combine skincare and makeup prep in one step.
Repurchase and loyalty
Multiple reviews indicate repeat buyers who have tested the product across seasons and continue to repurchase, suggesting strong satisfaction and routine integration.
Hybrid functionality appeal
Buyers are drawn to the dual use as both a skincare routine step and makeup primer, eliminating the need for separate products and appealing to minimalist routines.
Influencer and word-of-mouth recommendation
References to hearing from "a lot of people" and testing multiple primer alternatives suggest social and influencer-driven awareness in the K-beauty community.
How they use it
Pre-makeup application step
The primary use case is applying the essence immediately before makeup application to improve adhesion, longevity, and overall makeup performance throughout the day.
Skincare routine integration
Consumers use it as part of their base skincare routine, applying before sunscreen and moisturizers, functioning as a hydrating essence layer rather than solely as makeup prep.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Year-round usage
One reviewer explicitly states usage throughout all four seasons, indicating the product performs consistently regardless of seasonal changes in humidity and temperature.
Layering in AM routines
Typical application sequence involves using it before sunscreen, then makeup, with the product designed to not feel tight or create compatibility issues with subsequent layers.
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