Ingredient reputation and AHA marketing
Multiple reviews mention specifically purchasing the product after hearing about its AHA and Schisandra (ceramic) ingredients, suggesting influencer or word-of-mouth marketing around these active components drove initial purchases.
Repurchase and loyalty
Several reviewers explicitly state this is a repeat purchase (ripuari), indicating satisfied customers return to buy again, which signals product satisfaction and trust.
Convenience and routine replacement
Consumers chose this as a convenient alternative to masks and traditional toners, incorporating it into their pre-makeup skincare routine for practical daily use.
Price and value perception
Some reviews mention pricing in relation to quantity, with mixed feedback—customers appreciate value when discounted but question full-price value relative to quantity offered.