Ingredient reputation (PDRN + peptides)
Many buyers specifically purchased this product because of the PDRN (salmon-derived polydeoxyribonucleotide) and peptide complex, known for anti-aging, repair, and elasticity benefits. Some explicitly mentioned trusting the Medicube brand name as a guarantee of quality.
Gifting and set convenience
Multiple reviewers bought this set specifically to gift to friends and family, appreciating the aesthetic pink packaging and the inclusion of travel-sized bottles. The complete set with bonus cream made it attractive for gifting purposes.
Repeat purchase and brand loyalty
A substantial number of reviews indicate this is a repeat purchase—some customers mention buying it 3-5+ times. This signals strong product satisfaction and habitual use among loyal consumers.
Influencer and review hype
Several reviewers explicitly state they bought it because of 'many reviews' or because it is a 'famous serum,' indicating social proof and online buzz drove purchasing decisions.
Value and bundled offerings
Buyers appreciated the bundle value—getting the main serum, two minis, and a moisturizing cream together at a discounted price, particularly when using promotional codes.