Cica ingredient reputation for sensitive/redness-prone skin
Many buyers chose this variant specifically for its centella (cica) formulation, expecting gentler soothing for sensitive, flushed, or acne-prone skin compared to the brand's original cooling line.
Seasonal cooling need in hot weather
A large share of purchases are driven by hot summer conditions, heatwaves, or travel to hot climates, with reviewers buying specifically to cool overheated or sun-exposed skin.
Word-of-mouth, social media, and gifting
Several reviewers mention discovering the product via SNS/YouTube, friends, or family gifting them a sheet, which then led to their own purchase.
Repeat purchase/brand loyalty
Many customers state this is their 2nd, 3rd, or 'countless' repurchase, treating it as a stocked seasonal staple rather than a one-off try.
Comparison curiosity with sibling product
Existing fans of the brand's blue -5°C cooling mask often bought the cica green version out of curiosity to compare cooling strength and soothing effect.