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4.8
50 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase and Loyalty
Many consumers explicitly mention buying this product multiple times, indicating strong satisfaction and habit-forming appeal. Repeat purchases suggest the product delivers consistent results that justify continued investment.
Price Value
Several reviews highlight that this eyeliner offers excellent quality relative to cost, with some noting it outperforms significantly more expensive, high-end brands at a fraction of the price.
Online Availability and Sales
Some customers purchased the product because it was available during sales promotions on platforms like OliveYoung, making it an attractive deal-motivated purchase.
Brand Recognition and Social Proof
ETUDE is an established Korean beauty brand with significant market presence, and the overwhelmingly positive review volume likely influences purchase decisions through social proof.
How they use it
Daily Wear with Eye Primer
Multiple reviewers mention using the product as part of a daily eye makeup routine, frequently pairing it with eye primer underneath for optimal staying power throughout the day.
All-Day Wear in Hot and Humid Climates
Consumers in tropical or very hot climates report wearing the liner all day without issue, even with oily eyelids and excessive sweating, indicating strong performance under challenging conditions.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Fine Detail Work and Wing Creation
Users specifically apply this liner for creating sharp eyeliner wings and detailed eye definition, leveraging the precise brush tip for controlled line thickness and intricate shapes.
Lower Lash and Eye Accentuation
Some reviewers mention using the liner on lower lashes and for general eye accentuation beyond traditional upper lid application, taking advantage of the fine tip versatility.
Pencil-Style Application
Reviewers describe the application experience as similar to a pencil liner (felt-like, not brush-like), suggesting it is used with controlled, precise strokes rather than sweeping motions.
