— · Hair care
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4.7
47 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Loyal brand repurchase
Many consumers explicitly mention they are longtime Mise-en-scene users repurchasing this line, indicating strong brand loyalty and repeat-purchase potential in the market.
Large capacity and value proposition
The 990ml size is repeatedly cited as a major purchase driver, with consumers appreciating the doubling of previous capacity and favorable price-to-volume ratio compared to competitor peptide shampoos.
New reformulation curiosity
Several reviews indicate purchase driven by awareness of the product's renewal (리뉴얼), with consumers willing to try the updated peptide formula despite familiarity with the previous version.
Ingredient reputation (peptides/protein)
Consumers seeking high-dose protein or peptide shampoos specifically recommend this product, indicating awareness and trust in the peptide repair positioning as a key purchase factor.
Line product completion
Multiple reviews show consumers purchasing this shampoo after satisfaction with complementary Salon 10 treatment/conditioner products, demonstrating cross-product adoption within the series.
How they use it
Daily or regular maintenance shampoo
Reviews describe use as an everyday substitute for more expensive salon products and as a staple/fixture in regular haircare routines, suggesting consistent daily or multi-weekly application.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Line-use strategy for hair repair
Several consumers employ this shampoo as part of a complete Salon 10 lineup (shampoo + treatment/conditioner) to address damaged or color-treated hair, indicating multi-product layering for cumulative repair benefits.
Color-treated and chemically processed hair focus
Specific mentions of use on teal color-treated hair, permed hair (縮毛矯正), and frequently discolored hair indicate this product targets consumers with compromised hair structures.
Family/household use
The large capacity encourages shared household use among multiple family members, extending per-unit consumption cycles.
