Value and promotional bundling
Consumers frequently cite the 1+1 set price point and seasonal sales (Black Friday, discounts) as key drivers, with many noting it's an affordable way to stock up or share with family members.
Ingredient reputation and YouTuber/influencer recommendations
Multiple reviews mention discovering the product through YouTube reviews highlighting ingredients, K-beauty influencer recommendations, and word-of-mouth from trusted sources.
Repeat loyalty and proven efficacy
A substantial portion of reviewers mention repurchasing 3+ bottles or using it for years, indicating strong satisfaction and habit formation once they find it works for their skin.
Gentle formula for sensitive skin
Consumers with sensitive, easily irritated, or acne-prone skin purchase it specifically after hearing it is non-irritating despite being weakly alkaline, contrasting with their experience with harsher cleansers.
Sample or gift trial leading to conversion
Several reviewers state they received a sample or gift-size bottle from Olive Young or other retailers, leading them to purchase the full-size 2-pack after positive experience.