Brand loyalty and product line extension
Many reviewers explicitly state they purchased because they already love SKINFOOD's Carrot pad line and were excited to try the PDRN variant. Repeat customers purchased based on existing positive experiences with the brand.
PDRN ingredient appeal
Several buyers were specifically attracted to the addition of PDRN (regenerative ingredient), indicating ingredient reputation drives purchasing decisions among ingredient-aware consumers.
Value proposition of set format
The 100P + 3 bonus packs (10P each) bundle format was noted as an attractive 'deal' or 'project set' that incentivized purchase over single offerings.
Influencer/peer recommendation
At least one reviewer mentioned purchasing on a brother's recommendation, suggesting word-of-mouth and personal referrals play a role in conversion.
Mild formulation for sensitive skin
Some consumers purchased specifically seeking a gentle, non-irritating daily-use pad, attracted by SKINFOOD's reputation for mild ingredients.