PDRN ingredient trend
Many buyers purchased specifically because of the PDRN (polydeoxyribonucleotide) trend, often having heard about the ingredient class before and seeking a product that combines it with vitamin C.
Word-of-mouth and reviews
A large share of purchases were driven by positive online reviews and reputation, with several buyers stating they bought based on good ratings before even trying the product.
Social media / influencer recommendation
Multiple reviewers cite TikTok, Instagram doctors/influencers, or 'holy grail' claims as the reason they decided to try the ampoule.
Repurchase / brand loyalty
A high number of reviews are repeat purchases (2nd–6th bottle), showing strong loyalty once consumers try the product and pair it with the matching Genabelle cream or toner.
Price/promotion
Some buyers mention grabbing it during a promotion or because it was cheaper on a particular platform (e.g., Olive Young vs Qoo10), suggesting price sensitivity drives conversion.