Hair loss / thinning concerns
The majority of buyers purchased specifically to address hair shedding, thinning, postpartum hair loss, or early-stage bald spots, often after trying other remedies like minoxidil or Nioxin.
Brand/ingredient reputation (Cica, peptide)
Many reviewers referenced trust in SOME BY MI's Cica line after positive experiences with the brand's toner or shampoo, transferring that trust to the scalp tonic.
Repurchase loyalty
A large share of reviews are from repeat buyers on their 2nd-5th bottle, citing consistent positive scalp feel and perceived reduction in hair fall as reasons to keep buying.
Affordable price point
Several reviewers highlighted the tonic as an affordable alternative to pricier scalp serums, citing good price-to-quality ratio and sales promotions as purchase triggers.
Viral/social recommendation
Some buyers mentioned trying it because it was 'viral' for anti-hair-loss or recommended by friends/family, suggesting social media and word-of-mouth influence.