Suitability for oily/combination skin
Many buyers specifically sought out a gel moisturizer to avoid heavy, greasy creams, and chose this product based on its reputation for oily and combination skin types.
Brand loyalty / repurchase
Numerous reviewers mention it is their 2nd-5th bottle and that they trust Beauty of Joseon products generally, driving repeat purchases.
Positive word-of-mouth and reviews
Several buyers state they purchased after reading good reviews or being recommended by friends or family members.
Gifting
Multiple reviewers bought the product for sisters, mothers, friends, or boyfriends, often specifically for their oily or sensitive skin.
Climate/seasonal need
Buyers in hot, humid, or tropical climates purchased it as a lightweight alternative to heavier moisturizers for summer use.