— · Hair care
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4.4
17 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Sensitive/Problem Scalp Treatment
Consumers specifically sought this product to address itchiness, dandruff, redness, and scalp irritation. Multiple reviewers indicate they chose it after experiencing issues with other shampoos.
Gentle Formula Reputation
The Rausch brand's reputation for non-irritating, natural formulations drove purchase decisions, with several noting the product's 'gentle' and 'sensitive scalp' positioning.
Repurchase & Brand Loyalty
Multiple reviewers mention repeat purchases (3rd+ time buying) and switching from other Rausch variants (e.g., Chamomile) to this product, indicating strong satisfaction and trust in the brand.
Recommendation Within Community
One reviewer notes 'Everyone uses it too,' suggesting word-of-mouth and peer recommendation influence purchase behavior in the Korean market.
How they use it
Daily Shampoo Routine
Several consumers use this as their regular daily or frequent shampoo (one mentions showering twice daily), indicating it is suitable for routine scalp care rather than occasional use.
Alternating/Rotating Shampoos
Some consumers use this product in rotation with other shampoos, suggesting a multi-step scalp management strategy rather than exclusive use.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Targeted Scalp Treatment
Reviews indicate use specifically for scalp health and comfort rather than hair conditioning, with focus on cleansing and soothing rather than cosmetic hair benefits.
