— · Serum
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4.5
22 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
K-pop Influencer Endorsements
Multiple reviews mention purchasing due to collaborations with popular K-pop groups (SKZ, Ateez), indicating brand partnerships drive purchase decisions for a segment of international consumers.
Ingredient Reputation & Efficacy Claims
Consumers cited the product's active ingredients (vitamin C, herbal extracts) and visible brightening/pore-minimizing claims as motivation to purchase, with some noting it reminded them of premium alternatives like D'Alba truffle spray.
Repurchase & Brand Loyalty
Several buyers explicitly stated they purchased a second or subsequent time after positive first experiences, indicating strong product satisfaction and repeat-purchase behavior.
Fragrance Appeal
The clean lemongrass scent was specifically praised as a distinguishing feature, attracting consumers seeking pleasant-smelling serums over generic 'mixed-herb' alternatives.
How they use it
Daily Face Serum in Multi-step Routine
Users integrate this as a regular serum step, with some applying daily and others layering it with complementary treatments like reedle shot microneedling devices for enhanced efficacy.
Nighttime Application Preference
At least one consumer mentioned preferring nighttime use due to vitamin C content and the formula's slight heaviness, though daytime use is also reported.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Winter & Seasonal Dewy Finish
Reviews indicate users appreciate the product for autumn-to-winter months, leveraging its oily texture for a dewy, hydrating effect during drier seasons.
Body Skincare Crossover
One user who found it too oily for face application repurposed it for body care, indicating flexibility in usage beyond intended face serum application.
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