— · Hair care
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4.4
22 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Color-treated hair maintenance
The majority of reviews cite purchasing this shampoo specifically to protect and extend the life of color-treated or dyed hair, with many noting they use it for 1+ months post-dye application.
Professional recommendation
Several reviews mention being recommended by beauticians or colorists, suggesting salon professionals actively guide customers toward this product.
Scent appeal
Consumers frequently mention the pleasant pomegranate fragrance as a reason for purchase and repeat buying, often noting they are asked about which shampoo they use.
Gentle formula for sensitive scalp
Buyers with concerns about irritation or sensitivity mention choosing this product for its mild, pH-balanced formulation that does not cause discomfort.
Repurchase loyalty
Multiple reviewers explicitly state they have finished one bottle and repurchased or plan to repurchase, indicating strong product satisfaction among core users.
How they use it
Post-dye recovery routine
The most common usage pattern is applying the shampoo for approximately 1 month immediately following a hair-coloring treatment to lock in color and protect damaged hair.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Frequent washing requirement
Users mention applying it multiple times after dyeing (frequent shower days) and using copious amounts of water to activate the low-lather formula.
Paired with conditioning treatments
Several reviews note that using a treatment or conditioner after shampooing is essential, suggesting it is part of a multi-step hair care regimen rather than a standalone product.
Maintenance for regular dyers
Consumers who dye their hair every 3 months use this shampoo continuously between color treatments to maintain vibrancy and slow fading.
