Price and promotional discounts
Multiple reviewers mention purchasing due to sales or discounted prices, with one noting it is 'always on sale,' suggesting strong price-driven purchasing behavior and promotional effectiveness.
Gift-giving and personal use
Several purchases were made as gifts for family members (mothers, family members doing sports), indicating appeal as a cosmetic gift item alongside personal repurchase intent.
Ingredient reputation and whitening claims
Consumers were attracted by the product's advertised whitening and sun protection properties, though some purchased based on general brand reputation rather than prior personal experience.
Repurchase and loyalty
Multiple reviewers explicitly state intent to repurchase, indicating satisfaction-driven repeat buying behavior and product loyalty once tried.