Repeat/repurchase loyalty
Many reviewers explicitly mention this being their 2nd, 3rd, 4th, or even 6th bottle, indicating strong repurchase behavior driven by satisfaction with hydration results.
Bundle value with free mask
Customers frequently cite the inclusion of the No.4 sheet mask and large 80mL size as a good deal, calling it 'cost-effective' (コスパ) and a bonus that made the set feel worth buying.
Brand trust and word-of-mouth
Numbuzin's reputation for consistently good serums, influencer/YouTuber/TikTok recommendations, and being paired with other numbuzin numbered products (No.3, No.4, No.7) drove purchase decisions.
Ingredient reputation (hyaluronic acid/glacier water)
Several reviews specifically mention buying it for its hyaluronic acid content and glacier water formulation as a hydration solution for dry or dehydrated skin.
Dry skin hydration need
Many buyers with chronically dry, tight, or dehydrated skin sought out this product specifically as a targeted overnight hydration solution.