Trust in SKIN1004 brand reputation
Many buyers said they trust the brand because other products in the Centella line (ampoule, toner, sunscreen) worked well, so they wanted to complete the routine with this cream.
Sales and discounted pricing
A large number of reviews explicitly mention buying because the product was heavily discounted or on sale, especially through Olive Young promotions.
Gift-with-purchase bundles and mini samples
Reviewers frequently cited free ampoule/cleanser mini samples or gift sets included with purchase as a reason for trying the product.
Word-of-mouth and repurchase
Several reviewers bought it because a friend or family member recommended it, or they were repurchasing after finishing a previous tube.
Ingredient reputation (niacinamide/tranexamic acid, centella)
Buyers specifically sought out products containing tranexamic acid and niacinamide for brightening, and centella asiatica for its calming reputation.